Have you ever asked yourself what would happen if you took visual and physical characteristics of a product and applied them to a completely different product ?

 

Avior Zada and Eliad Michli, two industrial design students from Shenkar College Israel, did exactly that and were surprised to discover that even a cheap and routine product has an enchanting, unexpected and even surprising beauty.

As a starting point for the project, Avior and Eliad chose the texture of a floor tile, one that is the most common in Israeli houses for decades and is associated with the design of the Israeli home. 
In the course of their extended and extensive research, they tested its components and developed material which is based on this basic stone quarried in Jerusalem and is used in the industry of building and roads. Following numerous trials and experiments, the two succeeded in refining the material and adding important features making it lighter, thinner and with color variation, and gave it the ability to be suited to angles and bending.

Currently after having registered the material as a patent, they are producing a wide range of products of various scales. Amongst other things, they offer designs such as lemon squeezers, paper weights, candle sticks and vases alongside furniture like benches and tables.